Down the Media Buying Rabbit Hole. Manuel Reyes Discusses the Federal Probe into Media Buying Practices

8/10/18

Last Thursday, the Wall Street Journal reported that Federal prosecutors in Manhattan opened an investigation into media buying practices by advertising agencies. According to Manuel Reyes ...

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Agency Conflicts of Interest are a Larger Issue than Transparency

13/09/18

The entire industry has been abuzz with discussions on transparency. This is still a huge issue, but there is something larger lurking below-- conflicts of interest. Essentially, ...

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Don’t Ask—”Am I getting the Best Agency?” Pose a Different Question.

Today, the agency of record is being replaced with the agency du jour ...

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Cortex Media CEO featured on Ad Age article

19/07/17

Read the full article published on Ad Age on May 2nd 2017: The Fox in the Henhouse: Agencies Balk When Consultants Come to Audit.

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