Published on 04/24/2020 - Many media plans have now been deferred, delayed, or cancelled entirely as marketing messages, as well as budgets, are being re-calibrated for an anxious world ...
> Read moreAn Issue in TWO PARTS…. Part 1: BACKGROUND ON OPT-IN MEDIA BUYS: Agencies have been placed under tremendous pressure by continual reductions to agency fees and commissions, increased payment terms,
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