Blog – Cortex Media

The new Mexican Advertising Transparency Law goes into effect in early September.

3/08/21

This legislation focuses on transparency and preventing “bad practices” in the industry. While the genesis of this law is unclear, it appears to have been drafted by people with knowled

Opt-ins: a New low for the Advertising Industry

16/08/21

By Guillermo Girola When you thought that the advertising profession could not get any lower, then came the opt-in media buys. Wait, something is wrong with the headline and the first line. Mayb

Fluidity: The Art of Letting On-Demand Video Costs Flow Upward

13/08/21

By Guillermo Girola It is said that Louis XIV was obsessed with dress codes. He demanded that his court was always appropriately dressed for any occasion. It is also said that this obsession made the

Transparency Vaccine Now Available

20/05/21

By Guillermo Girola Unless you have been hiding under a marketing rock for the last years, you know there is a disease spreading in the marketing community. The symptoms are CFO discomfort, feverish b

Trust between Marketers and the Digital Supply Chain in a Post-Corona World

13/05/20

The Internationalist talks with two industry leaders in two quite different roles who are both passionate about encouraging transparency in advertising. Doug Wood of Reed Smith be

Advertiser Guidelines for the Current U.S. Media Market Outlook

24/04/20

Published on 04/24/2020 - Many media plans have now been deferred, delayed, or cancelled entirely as marketing messages, as well as budgets, are being re-calibrated for an anxious world ...

OPT-IN MEDIA BUYS – BETWEEN A ROCK AND A HARD PLACE

25/02/19

An Issue in TWO PARTS…. Part 1: BACKGROUND ON OPT-IN MEDIA BUYS: Agencies have been placed under tremendous pressure by continual reductions to agency fees and commissions, increased payment terms,

OPT-IN MEDIA BUYS – BETWEEN A ROCK AND A HARD PLACE

An Issue in TWO PARTS…. Part 2: CONSIDERATIONS FOR ADVERTISERS ON OPT-IN ISSUES:

Regain Client Trust: Embrace Transparency Requirements

8/10/18

The Association of National Advertisers recently released an updated version of its template agreement intended for use by advertisers ...

Down the Media Buying Rabbit Hole. Manuel Reyes Discusses the Federal Probe into Media Buying Practices

Last Thursday, the Wall Street Journal reported that Federal prosecutors in Manhattan opened an investigation into media buying practices by advertising agencies. According to Manuel Reyes ...