
Implications for Clients: The Announced Omnicom-Interpublic Group Merger
24/01/25The recent announcement of a potential merger between Omnicom (OMG) and Interpublic Group (IPG) has sparked considerable interest across the advertising and media industry.
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Significant Shift Ahead in Mexico’s Media Measurement: Implications for Advertisers
20/12/24Mexico is making a significant shift from Nielsen’s media measurement to HR Media, marking a major change and bringing implications for advertisers and the media industry at large.
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Fluidity: The Art of Letting On-Demand Video Costs Flow Upward
13/11/23It is said that Louis XIV was obsessed with dress codes. He demanded that his court was always appropriately dressed for any occasion.
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Opt-ins: a New low for the Advertising Industry
16/08/21When you thought the advertising profession could not get any lower, then came the opt-in media buys.
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Transparency Vaccine Now Available
20/05/21Unless you have been hiding under a marketing rock for the last few years, you know there is a disease spreading in the marketing community.
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Trust between Marketers and the Digital Supply Chain in a Post-Corona World
13/05/20The Internationalist talked with two industry leaders in two very different roles, both of whom are passionate about encouraging transparency in advertising.
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Advertiser Guidelines for the Current U.S. Media Market Outlook
24/04/20Many media plans have now been deferred, delayed, or cancelled entirely as marketing messages, as well as budgets, are being re-calibrated for an anxious world ...
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OPT-IN MEDIA BUYS – BETWEEN A ROCK AND A HARD PLACE
25/02/19An Issue in TWO PARTS…. Part 1: BACKGROUND ON OPT-IN MEDIA BUYS: Agencies have been placed under tremendous pressure by continual reductions to agency fees and commissions, increased payment terms,
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OPT-IN MEDIA BUYS – BETWEEN A ROCK AND A HARD PLACE
An Issue in TWO PARTS…. Part 2: CONSIDERATIONS FOR ADVERTISERS ON OPT-IN ISSUES:
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Regain Client Trust: Embrace Transparency Requirements
8/10/18The Association of National Advertisers recently released an updated version of its template agreement intended for use by advertisers ...
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