Agency Compensation & Contracts
Cortex Media can support your procurement team with in-depth experience on commercial terms related to media and industry practices. We can help determine the right compensation structure, including KPIs and performance pay. Cortex Media maintains a database of media agency costs for different functions to help you negotiate the most competitive compensation levels.
WE PROVIDE SUPPORT WITH:
- Establishing agency compensation
- Performance Related Incentive Program (PRIP) selecting the right KPIs, establishing goals and tracking of agency performance
- Compensation for digital media services display, search, social, and mobile
- Compensation for additional agency services ad-hoc research, modeling, ROI, below the line, etc.
- Establishing media agency evaluation systems
- Review and analysis of agency contracts vs. industry best practices
- IP ownership of agency work product such as strategies, plans and negotiated rates
- Billing and payment terms
- Right to all discounts and benefits provided by the media
- Transparency by agency brokering, barter, and Agency Volume Bonuses (AVBs) where applicable
- Right to audit
- Ensuring that contracts are executable, measurable, and easy to maintain over time