Does Your Media Agency Contract Protect You in These 8 Critical Areas?
The client/agency relationship's foundation is built upon the long-form contract that is memorialized between the two parties. This is the key document where, among other things, an advertiser's rights regarding transparency and work product / data ownership are established.
How Are You Managing Your Investment on Facebook?
According to an Advertiser Perceptions study reported last month by Ad Age, 40% of marketers say they plan to conduct an audit of their Facebook business this year. This is amid growing concern surrounding such issues as fake news, fraud and misleading metrics.
10 Key Learnings of Conducting a Financial Audit of Your Media Agency
The term "transparency" has now become a part of any discussion as it relates to client/agency relationships. From the ANA/K2 report from in June to countless other articles and blogs, the term "AVB" has been brought into focus in the US media agency discussion and it is not going away any time soon.