Optimize Media Investments. Maximize Accountability.
For many consumer focused companies, media is the largest line item in the marketing budget – often with little oversight or control. In today’s complex media landscape, brands need deep, data-driven audits to ensure every dollar spent delivers measurable impact. Cortex’s media audits provide you with an independent analysis to help improve your media efficiencies and effectiveness through increased governance and implementation of media best practices.
What We Deliver:
Our comprehensive media audits and analyses identify underlying issues and opportunities to help improve the overall value of your media spend.
Cortex Media has a proprietary cost benchmark pool of over $24 Billion USD in media investment for the US market and can assess your media spend across channels, analyzing cost efficiency and quality benchmarks to ensure your investments are optimized.
Using industry-leading data, we compare your media performance against your KPIs and price targets and identify specific areas of improvement.
We verify that your media buying specifications are being met and are reflective of industry best practices, ensuring transparency and agency accountability.
What We Deliver:
Stronger Media ROI
Pinpoint wasted spend and reallocate budgets for greater impact.
Better Agency Accountability
Ensure your partners are delivering on performance and contractual obligations.
Actionable Insights
Move beyond reports with clear recommendations to improve efficiency and effectiveness.
