What’s Happened with US Media Spending in 2025?

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Why Media Benchmarking Matters in Media Auditing – Even for Biddable and Programmatic

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How Nielsen’s New Measurement Will Impact Your Media Buy

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Rebuilding Trust in the Advertiser-Agency Relationship

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Media Inflation in 2025–2026: Navigating Uncertainty in the U.S. Advertising Landscape

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Principal Media Buying: What Advertisers Need to Know

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Implications for Clients: The Announced Omnicom-Interpublic Group Merger

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Significant Shift Ahead in Mexico’s Media Measurement: Implications for Advertisers

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Fluidity: The Art of Letting On-Demand Video Costs Flow Upward

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Opt-ins: a New low for the Advertising Industry

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Transparency Vaccine Now Available

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Trust between Marketers and the Digital Supply Chain in a Post-Corona World

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Advertiser Guidelines for the Current U.S. Media Market Outlook

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OPT-IN MEDIA BUYS Part 1 – Between a Rock and a Hard Place

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OPT-IN MEDIA BUYS Part 2 – Between a Rock and a Hard Place

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Cortex Media