Media Inflation in 2025–2026: Navigating Uncertainty in the U.S. Advertising Landscape

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Gillian Smith

Principal Media Buying: What Advertisers Need to Know

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Gillian Smith

Implications for Clients: The Announced Omnicom-Interpublic Group Merger

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Cortex Media

Significant Shift Ahead in Mexico’s Media Measurement: Implications for Advertisers

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Cortex Media

Fluidity: The Art of Letting On-Demand Video Costs Flow Upward

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Cortex Media

Opt-ins: a New low for the Advertising Industry

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Cortex Media

Transparency Vaccine Now Available

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Cortex Media

Trust between Marketers and the Digital Supply Chain in a Post-Corona World

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Cortex Media

Advertiser Guidelines for the Current U.S. Media Market Outlook

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Cortex Media

OPT-IN MEDIA BUYS Part 1 – Between a Rock and a Hard Place

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Cortex Media

OPT-IN MEDIA BUYS Part 2 – Between a Rock and a Hard Place

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Cortex Media

Regain Client Trust: Embrace Transparency Requirements

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Cortex Media

Down the Media Buying Rabbit Hole. Manuel Reyes Discusses the Federal Probe into Media Buying Practices

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Cortex Media

Agency Conflicts of Interest are a Larger Issue than Transparency

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Cortex Media

Don’t Ask—”Am I getting the Best Agency?” Pose a Different Question.

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Cortex Media