Granular Benchmarking for Actionable Learning
Cortex Media stands among the select media auditors capable of providing both cost and quality benchmarks across the U.S. and key international markets. Our media benchmarking offers a significant competitive edge, pinpointing specific savings opportunities. This process aids in setting aggressive yet achievable Cost per Click (CPC), Cost per Point (CPP), or Cost per Thousand (CPM) goals.
Our Benchmarking Approach
Proprietary Cost Pools
Cortex has a proprietary pool of over $24 Billion USD covering multiple demographics and targets across channels (TV, digital, radio, print, outdoor). Our pool is used to create custom benchmarks that reflect your buying parameters and conditions. Comparisons are made at the spot level, on a like-for-like basis, for a more accurate approach to cost benchmarking.
Better Agency Accountability
Move beyond reports with clear recommendations to improve efficiency and effectiveness.
Continuous Updates
We continually update our data, tailoring pool sizes and availability to ensure like-to-like comparisons.
Quality Assessment
Quality is measured against a panel of relevant advertisers (including key competitors) at a granular level to determine the relative quality of your media placements, including positioning, average ratings, daypart mix, formats, targeting and other KPIs. Even in the context of good results, we help identify improvement opportunities – ensuring the right quality is delivered at the best price.
