Smarter Media Strategies. Stronger Results.
Cortex can help you develop and optimize your media strategies, from setting budgets and defining target audiences to crafting the right media mix and prioritizing geographic and seasonal investments. Our expertise extends to media negotiations, ensuring clarity on Intellectual Property (IP) ownership, securing competitive rates through market intelligence and supply-demand models, and evaluating vendor proposals. We keep our clients up-to-date on industry trends, equipped with the knowledge and skills to navigate an evolving media landscape with confidence.
We Provide Support With:
- Assistance for the development of media strategies and plans
– Setting of media budgets
– Target definition
– Media mix
– Geographic and seasonal priorities
– Review of scheduling and media optimization by agencies
- Support in media negotiations
– Intellectual Property (IP) ownership of agency work product such as strategies, plans, and negotiated rates
– Market intelligence and cost benchmarks/goals
– Development of market “supply & demand” models
– Definition of negotiation goals and strategies
– Evaluation of proposals from media owners and from agencies
– Support with media vendor contracts to clearly memorialize agreements
- Media training courses for marketing and procurement personnel
- Understanding industry trends and implications for your business (e.g., agency mergers, changes to advertising legislation)