Ensure Your Media Guidelines Are Met.
A Buying Guideline Compliance Audit assesses exceptions and violations to your established media buying specifications. Some media placements may inadvertently breach basic guidelines, such as double-spotting within a program or lacking competitive separation within a pod/break; others may be more harmful to your brand, such as an ad running on an offensive website that jeopardizes your brand’s reputation.
Key Areas Assessed in a Buying Guideline Compliance Audit
Our performance audits are rigorous, ensuring data integrity, like-to-like comparisons at a spot level, and a granular analysis – resulting in a more accurate analysis and actionable insights.
Double-Spotting Within the Same Episode
Ensuring that commercials do not air more than once within a single program episode.
Competitive Separation Within a Pod/Break
Verifying that competing brands are not placed within the same commercial break, maintaining brand exclusivity.
Separation Between a Company’s Own Competing Brands
Ensuring that a company’s different brands do not air back-to-back, preventing internal competition.
Airing in Restricted Programming
Confirming that ads do not run in programs deemed inappropriate or outside the brand’s guidelines.
Airing Out of Flight or in Restricted Time Periods (e.g., After 1 AM)
Ensuring commercials air within the scheduled campaign periods and approved time slots.
Regulatory Compliance
Confirming that there were no advertisements that ran that shouldn’t have because of regulatory guidelines (HIPAA, CCPA, privacy).
Geographic Placement
Ensuring digital ads or paid search did not run outside of the planned geography.
Brand Safety & Suitability
Verifying that your ads did not run on a digital channel in an unsuitable environment, posing a risk to your company’s reputation.