Find the Right Agency Partner. Drive Greater Results.
Selecting the right media agency partner requires a consultant with the expertise to accurately evaluate agency capabilities and media costs and manage the pitch process. While there are many qualified agency search consultants, few have Cortex’s depth of knowledge required to support procurement and marketing with a media agency search.
A well-managed search process will provide the necessary data to establish clear cost and quality KPIs for the agency that can be tied to a Performance Related Incentive Program (PRIP).
Our Search Process Includes:
- Complete agency selection process support in adherence to client’s procurement processes
- Evaluation/determination of client needs and support in selecting best-in-class suppliers
- Agency screening
- Quantitative and qualitative evaluation of agency capabilities and media cost submissions
- Evaluation of compensation proposals vs. scope of work
- Analysis of staffing and FTEs vs. scope of work
- Selection and negotiation support
- Contracts and transition support
- Set-up of KPIs and agency incentive and evaluation systems