Optimize Agency Contracts and Compensation.
Cortex can support your procurement and media teams with agency contracts and compensation negotiations. With in-depth experience on commercial terms, we help you ensure you are following media and industry best practices and help determine the right compensation structure for your business, including KPIs and performance pay. Through our proprietary database of media agency costs for different functions, Cortex helps you negotiate the most competitive compensation levels.
We provide support with the following:
- Establishing agency compensation
– Performance Related Incentive Program (PRIP) selecting the right KPIs, establishing goals and tracking of agency performance
– Compensation for digital media services display, search, social, and mobile
– Compensation for digital media services, including digital video, display, and search
– Establishing media agency evaluation systems
- Review and analysis of agency contracts vs. industry best practices
– IP ownership of agency work product such as strategies, plans and negotiated rates
– Ownership of data generated from your advertising efforts
– Billing and payment terms
– Right to all discounts and benefits provided by the media
– Transparency by agency brokering, barter, and Agency Volume Bonuses (AVBs) where applicable
– Right to audit