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Expert Perspectives. Smarter Media Decisions.

Implications for Clients: The Announced Omnicom-Interpublic Group Merger

Cortex Media

Significant Shift Ahead in Mexico’s Media Measurement: Implications for Advertisers

Cortex Media

Fluidity: The Art of Letting On-Demand Video Costs Flow Upward

Cortex Media

Opt-ins: a New low for the Advertising Industry

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Transparency Vaccine Now Available

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Trust between Marketers and the Digital Supply Chain in a Post-Corona World

Cortex Media

Advertiser Guidelines for the Current U.S. Media Market Outlook

Cortex Media

OPT-IN MEDIA BUYS – BETWEEN A ROCK AND A HARD PLACE

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OPT-IN MEDIA BUYS – BETWEEN A ROCK AND A HARD PLACE

Cortex Media

Regain Client Trust: Embrace Transparency Requirements

Cortex Media

Down the Media Buying Rabbit Hole. Manuel Reyes Discusses the Federal Probe into Media Buying Practices

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Agency Conflicts of Interest are a Larger Issue than Transparency

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Don’t Ask—”Am I getting the Best Agency?” Pose a Different Question.

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Cortex Media CEO featured on Ad Age article

Cortex Media

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Cortex Media provides media auditing and consulting services to increase media ROI and agency accountability. We support advertisers with the deployment of best practices to increase efficiency and improve governance, while encouraging innovative and creative thinking from agencies.

Media Auditing & Performance Optimization
Financial Compliance & Transparency
Agency Management & Consulting

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