Granular Benchmarking for Actionable Learning
Cortex Media stands among the select media auditors capable of providing both cost and quality benchmarks across the U.S. and key international markets. Our media benchmarking offers a significant competitive edge, pinpointing specific savings opportunities. This process aids in setting aggressive yet achievable Cost per Click (CPC), Cost per Point (CPP), or Cost per Thousand (CPM) goals.
Media Auditing & Performance Optimization
Our in-depth audits evaluate media performance, including cost and quality benchmarking, performance tracking against KPIs, cost efficiency and savings tracking, and sc ce ROI, improve governance, and hold partners accountable
Services Include:
- Cost & Quality Benchmarks
- Performance Audits
- Buying Guideline Compliance
Financial Compliance & Transparency
Cortex Compliance, led by an experienced CPA, has helped major blue chip clients in the US and internationally uncover financial discrepancies, identify any recovery, credits due, or mismanagement, and improve processes and controls to reduce risk and save money going forward.
Services Include:
- Financial Compliance Audits
- Exit Audits
- Operational & Process Reviews
- Contractual Risk Assessments
Agency Management & Consulting
Cortex can help you strengthen your agency partnerships. From contract negotiation to compensation strategies to agency selection, we bring a fair and transparent approach to help ensure a results-driven relationship with your agencies.
Services Include:
- Agency Compensation Structuring
- Contract Development & Negotiation
- Agency Selection & Pitch Management
