Consulting & Negotiation


  • Assistance for the development of media strategies and plans
    • Setting of media budgets
    • Target definition
    • Media mix
    • Geographic and seasonal priorities
    • Review of scheduling and media optimization by agencies
  • Support in media negotiations
    • Intellectual Property (IP) ownership of agency work product such as strategies, plans, and negotiated rates
    • Market intelligence and cost benchmarks/goals
    • Development of market “supply & demand” models
    • Definition of negotiation goals and strategies
    • Evaluation of proposals from media owners
    • Support with media vendor contracts to clearly memorialize agreements
  • Media training courses for marketing and procurement personnel