Buying Guideline Compliance Audit
A buying guideline compliance audit can measure exceptions and violations to your buying specifications. Some media buys may have commercial messages in violation of basic guidelines such as double spotting within a program or competitive separation within a pod/break. While not all guideline violations will lead to recovery or makegoods, it is important to identify and reduce them over time. Agencies check invoices before payment, but many guideline violations go undetected. An independent check in this area is required for proper governance of media buys.